The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research. Just Enough Research, by Erika Hall (A Book Apart, second edition, 2019) You know this quote, right If you can’t explain it simply, you don’t understand it well enough. While the mindset and methods of research haven’t changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. A handy little book that gets you started with UX Research in no time, or helps you brush up on your knowledge of research fundamentals. You’ll start doing good research faster than you can plan your next pitch. 1,2,3,4,5,6,9,12 It should have just enough details to arouse the. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. Most readers read only the title and the abstract of a research paper and very few. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Įrika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Good research is about asking more and better questions, and thinking critically about the answers.
0 Comments
Leave a Reply. |